A Red-Letter Day

Exhibit A: The Loofah

Unilever, makers of the Axe line of products, must have hired the most genius group of marketers ever.

Axe started as a simply bodyspray / deodorant line, but has since exploded into a multitude of other products, all of which would have never been purchased by men a mere five years ago.

See Exhibit A: The Axe Detailer Shower Tool. No man would be caught with a loofah... But a detailer tool? That sounds way too much like something I'd use on my car, so I can't help but want to use it in the shower.

Exhibit B: Moisturizing Body Wash

Exhibit B: Axe Skin Contact Shower Gel. Guys love moisturizing, right? They do now with the promise of being a chick magnet. The girls love silky smooth skin, right?

How about Exhibit C: Axe Hair Crisis Relief? Who knew that 94% of girls don't like dirty, greasy hair? Makes me wonder about the other 6%... But no matter! Thanks to Axe, we now know how to wash our hair the way the ladies like it. Ooo, and style it... Cause you certainly can't overlook the repackaging of styling products that have been around for years.

Exhibit C: Need-Specific Shampoo

Of course, you can never forget the ample amounts of bodyspray necessary to attract the ladies; it gets 'em running. Promise women, and you can sell guys anything.